Senior Data Analyst Job at Digitas, Boston, MA 02109

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Job Description

Company Description


Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people. We leverage comprehensive data, technology, creative, media and strategy capabilities to deliver Media-Fueled Creativity via connected Solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner’s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit www.digitas.com.


Job Description


Senior Analyst – Data & Analysis

We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof.

We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding Senior Analyst – someone who can analyze massive data sets, make insightful cross-channel recommendations, and communicate strategic ideas to clients. Sound like you? Read on.

What you’ll do:

As a Senior Analyst, you’ll build the strategic and tactical foundation for data-driven marketing efforts. You’ll work to achieve client goals through brand and acquisition campaigns, site optimization, and/or online testing strategy.

Day-to-day, your role includes:

  • Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
  • Diving into large data sets, uncovering insights, and providing impactful recommendations to clients
  • Connecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts
  • Communicating with clients regularly on scheduled deliverables and ad-hoc requests
  • Collaborating with internal teams and external partners to drive success for client’s business goals

Qualifications


We’re looking for strong, impactful work experience, which typically includes:

  • 3-5 years of experience in analytics or strategy
  • A four-year college degree
  • Passion for digital marketing and emerging trends in the digital landscape
  • Experience communicating with internal and external stakeholders at a variety of levels
  • Fluency with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL or Tableau
  • Comfortable in a fast-paced and deadline-driven environment

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.


Additional Information


All your information will be kept confidential according to EEO guidelines.

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