TPWD - Information Specialist III (Marketing Ad Media Productions Specialist) ( 00030561 ) Organization : PARKS AND WILDLIFE DEPARTMENT

Primary Location : Texas-Austin Work Locations : DW-TPWD Headquarters 4200 Smith School Road Austin 78744

Job : Arts, Design, Entertainment, Sports, and Media

Employee Status : Regular

Schedule : Full-time Standard Hours Per Week : 40.00

Travel : Yes, 5 % of the Time

State Job Code : 1832

Salary Admin Plan : B

Grade : 19

Salary (Pay Basis) : 5,416.66 - 5,416.66 (Monthly)

Number of Openings : 1

Overtime Status : Exempt

Job Posting : Feb 21, 2023, 9:14:18 AM

Closing Date: Feb 28, 2023, 11:59:00 PM

Description

TPWD MISSION

To manage and conserve the natural and cultural resources of Texas and to provide hunting, fishing and outdoor recreation opportunities for the use and enjoyment of present and future generations.

PLEASE NOTE: All applications must contain complete job histories, which includes job title, dates of employment (month/year) and hours worked per week, name of employer, supervisor's name and phone number and a description of duties performed. If this information is not submitted, your application will be considered incomplete. Applications with “See attached" or "See resume" will not be accepted in lieu of a completed application. Omission of data can be the basis for disqualification; you may state ‘unknown’ for any incomplete fields. If education is used to meet the minimum requirements of the job posting, a copy of a college transcript(s) issued from the registrar must be provided if you are selected for an interview.

APPLICATIONS SUBMITTED THROUGH WORK IN TEXAS: Work In Texas (WIT) applicants must complete the supplemental questions to be considered for the posting. To complete the supplemental questions go to CAPPS Recruit to register or login. CAPPS Recruit, https://capps.taleo.net/careersection/ex/jobsearch.ftl?lang=en

MILITARY OCCUPATIONAL SPECIALTY CODES can be found at http://www.hr.sao.texas.gov/CompensationSystem/JobDescriptions

VETERAN’S PREFERENCE: If you choose to claim veteran’s employment preference including surviving spouse or orphan of a veteran as outlined by the State of Texas, you must attach a DD214 at the time your application is submitted. If you have questions regarding this requirement, please visit our Veteran’s Hiring Reference page at https://tpwd.texas.gov/jobs/veterans/

BENEFITS:

Texas Parks and Wildlife offers a variety of benefits for employees such as Annual Leave, Sick Leave, Paid Holiday time, Group Insurance, Retirement, and Training and Staff Development Opportunities. Other benefits include longevity pay, merit salary increases, deferred compensation, flexible benefits plans, a 401K retirement plan, direct deposit for paychecks, telework, staggered work hours, Employee Assistance Program and a Return to Work Program. Click HERE to view our Benefits page.

FOR NEW HIRES/REHIRES: Health insurance is available the 1st of the following month after a 60-day waiting period.

TO APPLY: Application must be completed at: https://capps.taleo.net/careersection/ex/jobsearch.ftl?lang=en

HIRING CONTACT: Cory Chandler, (512) 389-4453

PHYSICAL WORK ADDRESS: TPWD - Communications Division/Austin HQ, 4200 Smith School Road, Austin, TX 78744

GENERAL DESCRIPTION

NOTE: INTERNAL POSTING, OPEN TO TPWD EMPLOYEES ONLY.

Under the direction of the Marketing Manager, this position performs highly complex (senior-level) informational and communications work. Work involves coordinating the research, writing, editing, and production of content and materials for release to various communications media (news, print, digital, and/or social media) and for use by the agency, the general public, and other agencies. Responsible for developing and implementing complex, time-sensitive and high-profile email marketing communications plans and strategies for various TPWD products, programs and initiatives. Provides research to develop new media affiliates, maintains existing affiliate relationships, and works to expand the reach of the Texas Parks & Wildlife television series. May supervise the work of others. Works under minimal supervision, with extensive latitude for the use of initiative and independent judgment. Performs additional duties as assigned. Complies with all Agency, Division, and Branch rules, regulations and procedures.

Qualifications

MINIMUM QUALIFICATIONS:

Education:

Graduation from an accredited college or university with a Bachelor’s degree.

Experience:

Three years professional experience in email marketing or communications work

Licensure:

If driving is required, applicant must possess a valid class “C” Texas driver’s license.

ACCEPTABLE SUBSTITUTIONS:

Education:

One additional year of the required experience may substitute for 30 hours of the required education, with a maximum substitution of 120 semester hours.

PREFERRED QUALIFICATIONS:

Experience:

Five years of more of experience in email marketing, media communications, social media communications or closely related field;

Bilingual in English and Spanish;

Experience in developing online advertising efforts and analyzing results;

Experience in Google Analytics;

Experience working in Texas state government, with preferred experience in a marketing department.

KNOWLEDGE, SKILLS AND ABILITIES:

Knowledge of email marketing principles and practices to meet stated goals, including increasing awareness, purchase and repeat usage of products and services;

Knowledge of direct marketing practices;

Knowledge of quantitative and qualitative consumer research, including determining objectives, reviewing surveys, analyzing and applying research results;

Knowledge of brand management practices;

Knowledge of market research and analytics;

Knowledge of advertising and social media strategy and tactics;

Knowledge of the travel industry and use of social media to increase interest and participation.

Skill in developing, implementing and evaluating innovative marketing plans to meet objectives within budget and timing parameters;

Skill in project management;

Skill in writing advertising and promotional copy, including developing program names, slogans and copy for email, social media, TV ads and for promotional web pages;

Skill in working with success metric tools such as Google Analytics and media reports to determine results of campaigns and media products;

Skill in summarizing and documenting meetings to relevant personnel;

Skill in using MS Word, Excel, PowerPoint and Microsoft Outlook;

Skill in compiling research and other marketing related information;

Skill in providing quality customer service in a courteous and professional manner;

Ability to work independently with little or no supervision;

Ability to problem-solve;

Ability to manage multiple projects;

Ability to give direction and work effectively with ad agencies and internal creative staff;

Ability to make sound recommendations and judgments under pressure;

Ability to anticipate potential issues and know when to seek input from supervisors;

Ability to work effectively with colleagues and vendors;

Ability to work as a member of a team;

Ability to collaborate with team members to accomplish shared goals;

Ability to communicate effectively, both verbally and in writing;

Ability to maintain confidentiality;

Ability to conduct work activities in accordance with TPWD safety program.

WORKING CONDITIONS:

Required to work from 8:00 a.m. to 5:00 p.m., Monday through Friday; alternative work schedule may be available;

Required to work overtime as necessary;

May be required to operate a State vehicle;

May be required to travel 5% with possible overnight stays;

Must conform to TPWD dress and grooming standards, work rules and safety procedures;

Non-smoking environment in State buildings and vehicles.

TPWD IS AN EQUAL OPPORTUNITY EMPLOYER