• Create vertically-targeted social, search, and email campaigns that effectively drive key actions (leads, sales, donations, etc.) for our clients' brands.
• Bring a fresh perspective on how to leverage and optimize social media channels for the best engagement.
• Introduce new strategies for how to rank better in search engines.
• Research new trends in digital marketing in order to bring ideas to enhance a campaign's performance and ROI.

• Performing Campaign & Audience Research
  • Moderate audience research to find the right targeting criteria for each campaign
  • Campaign planning & setup (including tracking analytics)
  • Advise on and suggest budgetary goals
• Launching and Leading Digital Marketing Campaigns
  • Search campaigns: organic & paid
  • Social campaigns: organic & paid
  • Email campaigns
  • Youtube campaigns
  • Marketing automation processes
• Reporting
  • Performance metric tracking & monitoring

Experience:

• 3-5 years of digital campaign management across multiple channels
  High proficiency in using Google Analytics, Adwords, Tag Manager, Facebook/Instagram Ads and LinkedIn Ads
• Proven history of successful budget management & KPI-driven results
• Preferred but not required: A bachelor’s degree in communications, journalism, marketing, or a related field

Skills:

• High conceptual thinking and problem-solving skills
• Strong analytical skills
• Strong project management skills

Our families are a big deal to us, and we know yours is too. At YCP, we enthusiastically promote investment in the people you love most with family-included company events and extra days off for special celebrations (like your birthday). From our 8 AM-5 PM schedule (yes, it's really true) to the sacredness of your weekends, our work-life balance gives you time to spend with those that are the closest to you.

We know you need time for rejuvenation. Our paid absence policy protects your downtime with holidays and paid leave to cover vacation, illness, and emergencies.

Compensation is an important part of any role, and we seek to pay you fairly for the value and experience you provide.

We want to help you maintain a healthy lifestyle, so you're always at your best. Our wellness program encourages you to make individual wellness choices based on your needs and goals.

Take advantage of our 401k and generous company match program to invest for retirement.

Growth in your knowledge and mastery of your field will be reflected in your work. That's why we offer opportunities for our team members to develop their skills and continue their education in areas relevant to their career goals. We know you have personal goals you want to achieve. We're committed to helping you create a personal roadmap for reaching those goals, both on and off the job.

+ Team development activities
+ Your celebratory birthday breakfast
+ Company cookouts
+ Epic Nerf battles
+ Lots and lots of Starbucks coffee (and tea)!!