Overview:
AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation’s largest circulation publications: AARP The Magazine and AARP Bulletin.
AARP’s Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP’s reputation, drives engagement and member growth, and showcases AARP’s mission and value through one, integrated voice.
The
Executive Editor, Special Projects leads the development and implementation of written or scripted content for digital publications/platforms. Collaborates with both internal and external teams on content production and publication. Ensures format and quality of materials for dissemination are consistent with established publishing policies. Collaborates with senior management identify opportunities and to develop strategic content production plans that will position the organization for success.
Responsibilities:
- Leads the creation of authoritative and trustworthy content for digital, print, and other platforms that appeals to the 50+ demographic and amplifies the organization’s social mission.
- Ensures that content is high-quality, adheres to publishing and digital best practices, enhances the user experience, and is presented in innovative and compelling ways.
- Collaborates with senior management and internal stakeholders to develop short and long-term content strategies that help grow impact, relevance, and revenue.
- Employs digital analytics tools and other resources to develop an in-depth understanding of the 50+ audience. Analyzes content performance and identifies opportunities for sustainable growth of the organization’s existing and emerging content platforms.
- Builds and maintains constructive and productive partnerships with internal and external stakeholders. Stays abreast of new initiatives, campaigns, programs, and research.
- Monitors major developments and news of interest to the 50+ audience and acts as a key decision-maker on content priorities.
- Oversees, guides, and manages internal and external content contributors.
Qualifications:
- Bachelor’s degree and 10+ years of experience editing service and narrative journalism, with a track record of strong clips.
- Ability to lead a growing team of full-time and contract/freelance writers/producers, with a mix of onsite and remote workers and early-career and highly experienced journalists.
- Ability to work successfully across a highly matrixed organization, including all 53 AARP state and territory offices, as well as with Social, Video and Advocacy teams.
- Ability to generate original ideas for state-specific service content, ambitious features, and online tools and calculators.
- Outstanding communication skills.
- Experience producing content in a CMS as well as knowledge of SEO best practices.
- Experience working with developers to bring new digital products to life.
- Passion for core areas of interest for AARP, including money and retirement planning, health and healthcare, caregiving, fraud, etc.
Additional Requirements
- Regular and reliable job attendance.
- Effective verbal and written communication skills.
- Exhibits respect and understanding of others to maintain professional relationships.
- Independent judgement in evaluation options to make sound decisions.
- In office/open office environment with the ability to work effectively surrounded by moderate noise.
Flexible Work Arrangement (FWA)
AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.