Job Description
Head of Marketing
Position Description: Prime Roots was founded in a mutual love for the traditions around eating meat and the vision of a better option for our planet. Prime Roots is seeking a Head of Marketing who’ll lead all our marketing activities from digital content and campaigns to advertising, in-store merchandising and marketing, and creative projects. Head of Marketing responsibilities includes developing plans to help establish our brand and narrative, allocating resources to different projects, and setting short-term and long-term department goals. Ultimately, you will run our Marketing department in ways that promote Prime Roots’ brand, mission, and products to both industry customers as well as end consumers.
Primary Responsibilities:
What you’ll do:
- Craft strategies and plans for all Marketing teams, including Digital, Advertising, Communications, In-Store Marketing, and Merchandising, and Creative.
- Experience in both Brand Marketing and Growth/Performance Marketing
- Oversee all aspects of trade marketing as well as consumer marketing - including content.
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department.
- Set, monitor, and report on team goals and initiatives.
- Plan and mobilize trade strategies and all aspects of execution in-store including marketing and merchandising programs (especially point of sale).
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material).
- Analyze consumer behavior and determine customer personas.
- Identify opportunities to reach new market segments and expand market share.
- Monitor competition (acquisitions, pricing changes, and new products and features).
- Coordinate sales and marketing efforts to boost brand awareness and promote product sell-throughs and velocities.
- Participate in the quarterly and annual planning of company objectives.
- Collaborate and work closely with Sales to create collateral and materials to best support sales efforts (to close accounts as well as to make accounts most successful in-store).
- Collaborating with internal and external resources for the execution of all marketing-related initiatives and projects (including all creative projects).
- Oversee and be part of physical execution and merchandising programs.
- Must have quantitative chops for tracking all campaigns and content (physical and digital) and understanding the impacts of investments and progress over time.
Job Specifications/Qualifications:
Who you are:
- BSc, MSc or MBA in Marketing or relevant field.
- At least 10 years of experience in consumer and/or product marketing, preferably within the food and beverage space.
- Experience planning and running successful marketing campaigns.
- Solid knowledge of digital tools and channels for marketing.
- Must have experience with physical products and in-store marketing and merchandising.
- Leadership skills with the ability to set and prioritize goals for the team.
- Analytical and creative - have a love for testing/experimentation as well as an eye for design.
- Previously overseen creative projects including art direction and copywriting and project management.
- Experience and comfort with overseeing and interacting with customers and consumers.
- Strong quantitative skills as well as writing skills to be able to tell stories with numbers and words to internal and external stakeholders.
- Experience in both early stage and late stage growth companies.
Perks of working with us:
- Opportunity to work in a fast-growing innovative food startup.
- Competitive compensation and equity.
- Medical, Dental, and Vision Insurance.
- FSA, HSA, and Commuter Benefits Accounts.
- 401k.
- Snacks, coffee, and tea keep you fueled and energized at work.
- Weekly company-sponsored lunches.
- Loads of better-for-the-planet foods to try.
About Prime Roots:
Prime Roots is on a mission to change the world by reimagining protein. Prime Roots’ foundational ingredient is koji: which has the potential to replicate the taste and texture of nearly any meat or seafood through a simple fermentation. The work of the team has been featured in the Wall Street Journal, New York Times, Fast Company, and Food & Wine. Prime Roots is headquartered in Berkeley, CA, and backed by the same investors behind Blue Bottle Coffee and Sweetgreen.