Salary details: $92,000K - $138,000K USD

Role Overview:

Finder.com is seeking a talented PR and Content Marketing Manager to lead its high-performing PR & Content Marketing team. In this role, you will be responsible for overseeing the development and execution of our strategy to drive high-quality backlinks into our website and media mentions. You will leverage both proprietary and authoritative third-party data to tell compelling stories aligned with Finder's key personal finance categories, and work closely with Publishing & Editorial teams to identify opportunities and create content that attracts inbound links from authoritative and relevant websites.

The role requires someone with strong writing & communication skills, comfortability working with and analyzing data, adept knowledge of SEO, and experience working in a high performing team. The role also requires someone who is media savvy and understands how to pitch and win coverage and links.

Responsibilities

• Lead and develop our PR and content marketing team, initially with two reports.
• Develop and execute strategic PR and content marketing campaigns to increase brand visibility, drive website traffic, and with a key focus on building high quality links into the site
• Build relationships with journalists, bloggers, and industry influencers to secure media coverage and backlinks
• Promote Finder's spokespeople to media and work closely with them to deliver reactive and insightful commentary to the media.
• Create compelling and shareable content, including blog posts, research, infographics, and other data visualizations
• Optimize content for search engines to improve website rankings and attract organic traffic
• Collaborate with internal teams to ensure all press releases and content marketing aligns with our brand voice and messaging
• Monitor and analyze website traffic, PR coverage, and social media engagement to measure the success of campaigns and make data-driven decisions
• Manage outreach campaigns to pitch content and secure backlinks from authoritative websites
• Stay up-to-date with industry trends and developments to identify new opportunities for PR and content marketing

Desired Experience and Skills:

• Extensive experience in public relations and content marketing, preferably in the financial or digital industry
• Strong written and verbal communication skills
• Strong analytical skills with the ability to analyze data and identify patterns and trends
• Excellent project management skills and ability to multitask
• Knowledge of SEO and link building strategies
• Ability to work independently as well as collaborate with cross-functional teams
• Heavy media user, up-to-date on general news and viral trends
• Experience using PR and content marketing tools such as HARO, Ahrefs, and Google Analytics

Nice to Have:

• Experience publishing on WordPress
• Base knowledge of HTML
• Experience utilizing data visualization and infographic tools such as Canva, DataWrapper, or equivalent software
• Knowledge of internal planning tools including JIRA and Confluence
• Experience working with survey providers

Application process:

If this sounds like the kind of opportunity you've been looking for, select the 'Apply Now' button below to submit your cover letter and resume. Use your cover letter to introduce us to you; we want to know who you are, what you've worked on and why you think you'd be a great addition to the Finder team.

Inclusion

To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Email talent@finder.com with any questions or feedback.

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