The Lubbock Marketing and Retention Assistant plays a key role in the successful planning and implementation of multi-channel strategies for Better Business Bureau serving North Central Texas. Will help create innovative ideas that tie web, mobile, email, search social and traditional advertising together to provide solutions based on consumer insight and data. This is an opportunity to consult with business owners, helping them build their online marketing presence to stay competitive in the marketplace, while demonstrating a reputation of trust, credibility and high quality service.

Job Title:

Marketing and Retention Assistant

Job Requirements:

Bachelor’s Degree in Advertising, Marketing, Communications or equivalent. Prefer 2 years active work experience in office and administrative type work. Must have intermediate computer skills, be able to multitask and have excellent written and verbal communication skills.

Job Responsibilities:

• Responsible for the monitoring digital advertising and marketing communications projects among BBB and related vendors;
• Monitors and revises campaign/project timelines and estimates;
• Routes layouts, copy, proofs, and other digital project elements for approval and production;
• Works with VP of Sales and BBB Spokesperson to assist in conceptualizing strategies to capitalize on outside marketing agency efforts;
• Assist with implementing/promoting BBB current and future programs in Lubbock (Torch, Shred Day, Student Video Contest, In Pursuit of Ethics, Military Line)
• Function as a BBB liaison to the business community in Lubbock by Engage with Lubbock ABs and businesses by visiting, sending ‘thank you’ and ‘hello’ cards, and making positive-touch calls;
• Network regularly with counterparts at other BBBs and other businesses through chambers, associations, events, etc.
• Online directory development;
• Special projects planning and funding.

Business Relations Support with getting Lubbock application approved or contacting companies on suspension when compliance is unable to get a response.