About the Company

For the past twenty plus years, IDOC has remained committed to the success of independent optometrists, and today has emerged as a leading alliance of private optometric practice owners in the United States. Founded by an optometrist with the first-hand knowledge of private practice ownership, IDOC empowers independent owners to live the practice of their dreams. IDOC’s core value of “people first, always” and focus on innovation offer a significant competitive advantage to our membership of over 3,200 optometrists – enabling them to embrace change, seize opportunity, and position their practices for long-term success. IDOC serves its members through specialized services, expert guidance from industry-admired consultants, metric-based business analytics, personal account management, member-exclusive vendor discounts and rebates, continuing education opportunities and national, regional, and local peer networking events.

We are proud to be a Great Place to Work-Certified™ company! Check out what our employees say makes working here so great: https://www.greatplacetowork.com/certified-company/7025633.

Role Summary

The Website Designer and Front-End Developer – Marketing Services will primarily be responsible for creating websites for optometry practices which enroll in IDOC Marketing Services – IDOC Web & Search and IDOC Digital Media services.

Primary duties include conceptualizing and implementing creative ideas for client websites, as well as creating visual elements that are in line with our clients' branding. You will be working closely with other Marketing Services team members to ensure timely production of websites for Alliance Members and Service Clients which enroll in IDOC Web & Search and IDOC Digital Media services.

Front-End Developer (30%)

• Create and optimize websites based on layout selected by member/client when onboarding into IDOC Web & Search or IDOC Digital Media services as assigned by manager in Asana.
• Implement member/client requests for edits on sites after Design Review meeting and Pre-Launch meeting prior to go live.
• Convert websites to fit and work on mobile platforms.
• Insert, edit, and remove buttons, menus, forms on websites based on feedback and requests from member/client practice.
• Work closely with SEO Manager – Marketing Services to implement best practices for SEO on client websites.

Designer (70%)

• Utilize HTML, JavaScript, and CSS to determine and optimize the user experience for optometry practice websites.
• Design websites for optometrists in WordPress and utilize and customize WordPress frameworks such as Divi where appropriate. Utilize existing design plans and website structures for the development of client websites.
• Select appropriate, contextual stock photos from Adobe Stock for IDOC Web & Search and IDOC Digital Media website designs.
• Add logos for frame brands on optical landing pages.
• Retrieve vendor-supplied web assets from client BOX folders and incorporate vendor-supplied web assets as specified by manager or Marketing Services Consultant on IDOC Web & Search and IDOC Digital Media member/client websites.
• Make updates to client websites upon client request, per assigned tasks in Asana.
• Publish blog articles or other content to websites supplied by Content Manager or SEO Manager as assigned in Asana.

Requirements

• 3-5 years of high-level web development and web design experience.
• Proficiency in WordPress CMS.
• Proficiency in front-end development web programming languages including HTML and CSS, and JavaScript.
• Good understanding of content management systems.
• Good understanding of search engine optimization principles, with completed coursework or certification in SEMRush or Google Digital Garage a plus.
• Good understanding of cross-browser compatibility issues.
• Good visual design skills.
• Up-to-date experience with international web protocols, standards, and technologies, with completed coursework or certification in front-end web development a plus.
• Creative and open to new ideas.
• Adaptable and willing to learn new techniques.
• Excellent communication skills.

Competencies

• Team-oriented and “People First, Always” mindset; consistently meets commitments made to colleagues and helping others succeed.
• Kind, humble, and respectful attitude with a desire to serve others that supports our value of “Service at Our Core”.
• Values “Trusted Relationships” and builds strong client and partner relationships to deliver member-centric solutions; gains the confidence and trust of others through honesty, integrity, and authenticity.
• Understand what it truly means to be “Better Together” by seeing the value and effectiveness of collaboration, even when things are not certain, or the way forward is not clear.
• Comfortable with challenging status quo and advocating change where warranted, with the ability to defend opinions and persuade others.
• Honest, trustworthy, discreet, and highly protective of confidential information.
• Mature and professional demeanor that engenders trust.
• Team player able to build relationships and establish credibility at all levels in the organization.
• Motivated, goal oriented, resourceful, and persistent; self-reliant, flexible, and resilient.
• Demonstrate ability to take initiative, successfully handle and prioritize multiple competing assignments, and effectively manage deadlines.
• Strong communication skills with both technical and non-technical stakeholders.