Email Marketing Specialist (9954808) Job at Canon U.S.A., Inc., Melville, NY

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Job Description

Advance Your Career in a High-Impact Email Marketing Role at an Innovative, Global Industry Leader

Make a Strong Impact by Supporting Email Marketing Operations Through Business Systems Within the Imaging Technology and Communications Group

If you combine several years of digital marketing experience, including email marketing management, with technical knowledge, including HTML and SQL, and a self-motivated, detail-oriented approach, the role of Email Marketing Specialist with Canon U.S.A. offers you some compelling advantages. You will:

  • Make your mark and enjoy wide visibility as you work with multiple stakeholders inside and outside of Marketing.
  • Expand your skills and experience as you partner with talented team members and execute day-to-day operational tasks to support business and consumer emails.
  • Showcase your potential to take on additional responsibilities and/or advance your career at a globally recognized and respected organization.
  • Join and support the Imaging Technology & Communications Group (ITCG) where you'll enjoy a warm and welcoming atmosphere combined with ample professional challenges.
  • Enjoy outstanding benefits, including immediate access to insurances (no waiting period) and substantial time off, along with a great atmosphere including an on-site cafeteria, lovely walking trails and more.

This is a full-time role that offers a hybrid work schedule. You'll work in-office Monday and Wednesday with an option to work from home the remainder of the week (unless a specific business need arises requiring in-office attendance). Note that work schedules and office reporting requirements may change from time to time based on business needs.

The Job

Reporting to the Marketing Manager, you will join the Customer Experience Marketing Division and support email marketing operations through business systems within the Imaging Technologies & Communications Group. You will be seated in our office in Melville, NY, and in your home office, where you'll work on marketing campaigns, taking ownership of email marketing responsibilities. Campaigns have multiple owners with whom you'll work, including members of the Email, Strategy and Planning and other marketing teams. Additionally, you will work closely with our Business Intelligence (BI) and IT teams on testing, data migration and integration, sub-projects and more. You will serve as the liaison between Marketing and IT.

Your Qualifications

To be a strong fit for the role of Email Marketing Specialist, you will have:

  • A bachelor's degree in a job-related field or the equivalent combination of education and experience
  • 3-5 years of relevant experience
  • Experience in marketing email management with cloud email vendors like Oracle Responsys, Salesforce Marketing Cloud, Perdot, Experian, and Adobe Campaign [preferably Oracle Responsys and Salesforce] required
  • Knowledge of HTML Email coding required
  • Familiarity in SQL data modeling, data loading and data analysis; strong RDBMS (MySql, SqlServer or similar) is a plus
  • Knowledge of Customer Data Integration – both known and anonymous customers – processes and best practices
  • Understanding of Data-Driven Marketing, especially: Database Marketing, Direct Marketing, Email Marketing, Interactive Marketing, and Digital Marketing
  • Understanding of digital concepts [e.g.DMP, Tag Management, Ad Servers, etc.]
  • Experience with test planning and use cases
  • Self-motivated, detail-oriented and organized

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2018† and is one of Fortune Magazine's World's Most Admired Companies in 2019. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based service and support for all of the products it distributes in the United States. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rssand follow us on Twitter @CanonUSA.

EOE/AA/M/F/Vets/Disabled

Job Type: Full-time

Pay: $70,000.00 - $80,000.00 per year

Benefits:

  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

Schedule:

  • 8 hour shift
  • Day shift
  • Monday to Friday

Supplemental pay types:

  • Bonus pay

Work Location: One location

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