Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know diverse backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

How You'll Make Your Mark:

As a Marketing Event Specialist, you will develop and/or deliver integrated end-customer, go-to-market programs for one or more products, services and/or solutions within the global business unit or region.

Responsibilities:

• Responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for one or more products, services and/or solutions. Examples: Integrity servers, digital photography ecosystem, security solutions, CarePacks.
• Defines and/or manages execution of GTM marketing strategies and tactical plans.
• Develops/manages GTM program budgets.
• Aligns organizations/processes to achieve program goals.
• Develops and/or manages delivery of value propositions/messaging for assigned offerings. Develops and/or executes awareness/consideration/preference (ACP) and/or demand generation campaigns.
• Develops and/or executes upsell/cross-sell/attach efforts. May manage customer-facing aspects of offering launch, refresh and end-of-life (EOL) programs.
• May drive customer and partner development/relationships specific to GTM programs.
• Determines GTM program goals/benchmarks and tracks/analyzes results using closed-loop analysis.
• Drives continuous improvements to GTM efficiency and effectiveness.

About You:

Education and Experience Required:

• BA or BS in Marketing or related field; MBA preferred.
• Extensive marketing experience, including offering marketing, segment marketing and partner marketing.
• Event Concepts/Event Planning experience.
• Agency, sales and/or channel experience a plus.

Knowledge and Skills:

• Expert knowledge of marketing principles, practices, tactics and tools.
• Expert knowledge of offering, segment, partner and account- based marketing.
• Expert knowledge of advertising/direct marketing/research vendor practices and procedures.
• Well-developed understanding of the industry, offering categories and company offerings/strategy.
• Strong project and budget management skills.
• Excellent written/oral communications.
• Strong analytical skills.
• Excellent interpersonal skills.
• Ability to build, manage and influence virtual teams.
• Excellent negotiating skills.
• Ability to interface effectively with all levels of management and functional disciplines.
• Strong influencing and consensus-building skills.
• Conflict resolution skills.

Join us and make your mark!
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HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT and Affirmative Action employer. We are committed to diversity and building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global diverse team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together.

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