Market Researcher Job at Zenith, New York, NY 10014

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Job Description

Company Description


Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.


Job Description


Organizational

The Zenith Competitive Intelligence Team provides advertising intelligence that yields insights resulting in a marketplace advantage for Zenith’s client base. Our goal is to deliver the most accurate, timely and granular competitive media spending reports & analysis to our clients.

Individual

The position of the Competitive Intelligence Manager is to act as the primary contact for competitive media requests and workflow. The Manager has a strong knowledge of the media market & industry trends and will assume a leadership position on the clients’ business needs/concerns. The Manager is an intricate component to the Competitive team with strong teamwork and delegation skills.

Responsibilities

Individual

  • Lead the development, maintenance and evolution of reports based on understanding of our clients’ business needs.
  • Work daily with large sets of complex data.
  • Think and write in a logical flow; present and defend analysis and methodologies.
  • Troubleshoot data discrepancies (problem-solving).
  • Ability to be self-sufficient as well as work in a collaborative environment.
  • Familiar with media measurement methodologies.
  • Experience working in a fast-paced environment and can managing multiple client workstreams.
  • Confidence in speaking to data, trends, and research to a variety of audiences.
  • Leverage industry research and news to provide competitive team POVs.
  • Entrepreneurial spirit


Organizational

  • Own and create client relationships.
  • Write and present research analysis with an understanding of media plans/budgets.
  • Collaborate with internal stakeholders (i.e., strategy, analytics, advertising operations, investment, etc.).
  • Manage vendor relationships.

Team

  • Manager/train competitive junior staff across a variety of tools and processes.
  • Supervise workflow to guarantee timely and accurate project deliveries.
  • Encourage proactive thinking across competitive team.


Qualifications
  • 3-4 years of media experience (agency, vendor, research, data, measurement, etc.).
  • Expert in PowerPoint (slideware creation) and Excel (pivot tables, vlookups, commands, etc.).
  • Proficient in business writing and public speaking.
  • Experience with Kantar/Nielsen competitive reporting tools is a plus.
  • Ability to stand up large-scale data projects using complex data sets.
  • Telecom/tech experience preferred.
  • Organized, detail oriented. Expects excellence and accuracy.
  • Local media experience is a plus.

Additional Information


All your information will be kept confidential according to EEO guidelines.

Compensation Range: $70,000 - $110,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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