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The Marketing Manager will be responsible for many of the traditional marketing functions such as, positioning, advertising/campaigns, tradeshows, public relations, website content, and strategic development – in regards to driving product awareness. The Marketing Manager will also work to understand Roechling’s core customers enabling Roechling to continue to differentiate and innovate in areas that matter. Similar information gathering activities will be applied to market intelligence and competitive analysis.
The Marketing Manager will assist the sales team with customer acquisition, retention and development action items as part of a highly coordinated sales process.
Essential Functions and Responsibilities:
Actively participates in promoting, supporting and enhancing our Core Purpose, Core Values and Company Culture. Maintains a positive work atmosphere by acting and communicating in a manner that promotes cooperation with customers, collaborators, vendors, team members and management. Is focused on end-user core customer needs - and always brings customer data and information/innovation to the forefront decision making. Determines strategies to grow market share in new and existing markets – and generate brand loyalty. Travels to and visits with customers as needed for strategic feedback and relationship building. Ongoing collection and development of market intelligence for industry trends, competitor positioning, pricing, programs. Tracks marketing metrics, analytics and KPI’s. Integral to team management of traditional marketing functions, tradeshows, trade associations, public relations, website. Communicates and builds relationships with industry, market and media leaders and enhances Roechling’s image and brand. Work with International colleagues in various other Roechling Businesses to drive a One Roechling image Plans, coordinates and participates in all tradeshows and industry events for Roechling Medical North America
Essential Qualifications - Education, Experience, Skills:
Bachelor’s degree or equivalent job experience will be considered Minimum 5+ years of experience in marketing, product management, or similar technical project development, cross-functional team management roles and responsibilities Ability to function with minimal guidance and provide management with information for key decision making Self-directed and the ability to work and solve problems independently Effectively communicate marketing programs and promotions to external customers. Excellent verbal and written communication skills Experience working with advertising firms Ability to travel to, support and grow the portfolios of two existing sites in North America (Rochester, NY and Lancaster, PA)
Job Type: Full-time
Salary: $98,000.00 - $140,000.00 per year
Benefits:
401(k) 401(k) matching Dental insurance Employee assistance program Flexible spending account Health insurance Health savings account Life insurance Paid time off Parental leave Tuition reimbursement Vision insurance Schedule:
Monday to Friday Supplemental pay types:
Bonus pay
Roechling Medical Rochester is part of the Medical Division within The Röchling Group. With an expertise in contract manufacturing, our in-house product design and mold making, accelerated tooling, and strong up-front engineering allows us to control and support programs at all levels. From part inception through part production and final assembly, Roechling Medical Rochester offers world-class quality, delivery, and price. Our focus on surgical, laboratory, and diagnostic devices delivers precise and well-engineered medical products for our customers.
Roechling Medical Rochester (RMR) is an Equal Opportunity Employer. RMR does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
In the Medical division, you will work with our customers to make pioneering contributions to disease prevention and health restoration worldwide. We offer a wide selection of custom-tailored components through to complete systems.
The Röchling Group has been shaping industry. Worldwide. For more than 200 years. We transform the lives of people every day with our customized plastics: they reduce the weight of cars, make medication packaging more secure and improve industrial applications. Our workforce of around 11,250 people is located in the places where our customers are – in more than 90 locations in 25 countries.
Jeanne Covert
Human Resources
+1 585 254 2000 ext 228
jeanne.covert@roechling-advent.us
Röchling Medical Rochester
Holleder Technology Park, 999 Ridgeway Ave.
14615 Rochester, NY
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