Location: Louisville, CO (onsite).
Full-Time Exempt
Salary Range: 50k to 80k
Reports to: CEO

Job Description:

Gastroenterology of the Rockies, a private physician-owned GI clinic, is seeking a driven and experienced Marketing Specialist to join our team in Louisville, CO. As a Marketing Specialist, you will be responsible for developing and executing marketing strategies that drive business growth for our specialty clinics. You will work closely with our physicians and management team to create targeted campaigns that attract new patients and build brand awareness in the healthcare industry.

Key Responsibilities:

• Develop and implement marketing plans that align with business objectives and drive growth for the clinics.
• Conduct market research and analyze healthcare trends to identify new opportunities for growth.
• Collaborate with physicians and management to develop promotional materials and campaigns for specialty clinics.
• Manage the company's online presence through SEO, PPC, and social media channels to increase website traffic and patient engagement.
• Monitor and analyze key metrics to track campaign performance and adjust strategies accordingly.
• Develop and maintain relationships with key industry partners, including hospitals, physician networks, and insurance providers.
• Organize and coordinate community outreach events to promote awareness of the clinics' services and build relationships with potential patients.
• Ensure compliance with healthcare regulations and ethical marketing practices.
• Maintaining and managing online practice profiles while taking proactive measures to safeguard a positive reputation.

Qualifications:

• Associates or Bachelor’s degree in marketing, Business, or related field required.
• Minimum of 3-5 years of experience in healthcare marketing or related field.
• Strong understanding of healthcare industry trends and regulations.
• Demonstrated ability to drive business growth through effective marketing strategies.
• Experience with SEO, PPC, and social media marketing.
• Proficiency in Microsoft Office, Adobe Creative Suite, and CRM software.
• Excellent communication, organization, and project management skills.
• Ability to work independently and as part of a team.

Gastroenterology of the Rockies offers competitive compensation packages, including health insurance, retirement plans, and paid time off. If you have a passion for healthcare marketing and are looking for a dynamic and challenging role in a growing specialty clinic, we encourage you to apply.