Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,300 employees across 12 countries and 24 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com

Strategy at Digitas is a multi-disciplinary team of Creative, Social, Experience and Connections Strategy experts, unified by a shared ambition to inspire ideas that move people.

To further accelerate this ambition, we are looking for an outstanding Senior Strategist, Experience Strategy – someone who champions a progressive approach to what’s possible with digital experiences and the experiences brands should aspire to provide for consumers in a digital world.

While our Creative Strategy team inspires and refines the voice of a brand, the Experience Strategy team ultimately defines what it should do – the experience it needs to provide people, the problem it will solve – creating a holistic vision and integrated guiding system for a brands’ digital-centric products and services.

Day-to-day, your role is designed to support Experience Strategy leads across key accounts – helping clients navigate the digital world, understand implications for their business models and reimagine their brands’ interaction with consumers, which includes:

• Collecting and analyzing competitive intelligence (brand messaging, advertising, digital experience, channel strategy, creative approach) to synthesize key themes and observations
• Working with our Data & Analysis and Media teams to gather and synthesize key takeaways from site analytics, media reporting, social listening, etc.
• Supporting the development and implementation of primary quantitative research, which may include assisting in survey design, programming, managing research partners, data analysis, etc.
• Supporting the development and analysis of qualitative primary research, such as reviewing focus group footage, interview transcripts, usability and creative testing participant videos, etc. to summarize key themes and observations, etc.
• Manipulating and cutting primary and secondary data to support project need
• Creating clear, organized and well-designed presentations internally, to share-out research summaries and findings with key teammates
• Supporting the development of several project frameworks and deliverables, including: product/market overviews, competitive/comparative analysis, target profiles, user journeys, service blueprints and experience ecosystems
• Developing, or supporting the development of, experience briefs and briefings, project kickoffs, and client presentations
• Pushing the boundaries of innovation of our agency model and client’s business by keeping abreast of the latest trends (technology, media and social) that are affecting and evolving human behavior
• Partnering with strategy teams to maximize insight derived from analytics and key findings applied to the development of marketing programs
• Identifying key insights from existing client/Digitas data and identify relevant marketing program implications

#LI-Hybrid

This important role requires a 4-year college degree and at least 4 years in the agency (or similar environment) with a track record of impactful work experience and professional ingenuity – which means you are:

• Early in your career with 4+ years of experience working in an advertising agency account planning department, brand consultancy, consulting firm or large strategic planning group OR Masters in communication strategy at an advertising school and one year of experience in an advertising agency environment
• Inspirational and have a compelling personality
• A team player with a strong ability to brainstorm and participate in group discussion
• Experienced with both qualitative and quantitative research
• An exceptional writer with strong communication and influence skills
• Able to synthesize and see creative opportunity

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.

All your information will be kept confidential according to EEO guidelines.