The Brand Marketing Manager (BMM) leads regional marketing efforts to increase sales and product usage, win new consumers, and build brand love. BMMs embody our commitment to giving a local face to the global brand by developing beverage marketing plans informed by consumer & product insights and coaching their teams of specialists towards the best execution.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• 
  MARKETING AND COMMERCIALIZATION
  
  Be the eyes, ears, and voice of the consumer, using your understanding of regional insights, demographics, and psychographics to influence marketing projects and local ATL campaign spend
  
  Build & lead a local '360' marketing plan that increases brand awareness & product usage through occasions (work, study, fitness, gaming) and choice
  
  Leverage national programming to increase sales in regional retail accounts
  
  Create custom retail programming in collaboration with Important Accounts and Product Marketing teams
  
  Oversee regional sampling and collegiate marketing programs that engage current and next-generation consumers
  
  Collaborate with regional Sports, Culture, and Communications teams to increase outcome of brand programs
  
  Ensure all local brand/beverage efforts are accomplished following national/global strategy and guidelines
  
  Develop appropriate and measurable marketing goals for the region
  
  Develop & execute event barters and other custom programs in partnership with Sales teams
  
  Use insights to influence and support the dollar allocation and strategic focus of POS plans
  
  Lead all regional product launches, building & developing plans within the region
• 
  LEADERSHIP & MANAGEMENT
  
  Manage the budgets for Consumer Collecting (sampling/collegiate), Consumer Occasions, & Product Marketing activations within the region
  
  Develop an understanding of the Consumer Collecting program, team dynamics, and sampling goals
  
  Oversee regional execution of Student Marketeer program, ensuring we meet can goals, use hours, and deliver excellent campus plans
  
  Hire and onboard and get to know your team of specialists
  
  Provide coaching, build targets and development plans, and establish team routines & ways of working
  
  Interview candidates for part-time workforce and provide feedback to your specialists, providing them with information to make sound hiring decisions
  
  Live the Brand Marketing standards (innovation, calculated risk-taking, and integrity) and lead by example

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 3+ years experience in consumer marketing; preferably in a CPG environment
• An understanding of traditional and non-traditional brand marketing strategies
• Knowledge of digital and social media
• The ability to identify trends and turn insights into actions
• Curiosity, creativity, responsibility, and passion
• A history of encouraging a collaborative and creative environment through coaching, leading, and influencing
• People and budget management

• Bachelor's degree preferred or experience in lieu of degree
• English, additional languages an advantage
• Travel 20-30%
• Permanent
• Benefits eligible

WHERE YOU'LL BE BASED

San FranciscoCalifornia, United States

United StatesRed Bull North America

JOIN THE TEAM